concept

I recently posted my idea for a project called Make Room, where my goal is to create a place for designers in Oslo with a workshop area, material library and social arena. Today I got an email from a group of designers in Ohio who have already put their dream to life – a workshop area where they design and build smart, beautiful and useful products. 2nd shift studio consist of seven creatives all under the age of 26, and I love their passion and personalities that they clearly shows in both their initiative to start this up, in their products and videos. I really wish I could be part of this in Ohio, but hopefully we can start up something similar in Oslo soon!

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Its been a little while since I actually showed some of my own work here, but since I finally have had the time to update my portfolio, I want to show you one fun project I did in October.

“Innovation Award for Universal Design“, is an award given by the Norwegian Design Council to projects within universal design and increased accessibility. In collaboration with Nina Lysbakken I helped design the concept for the award ceremony.

We wanted to create something narrative, multi-sensorial  and dramatic. Since the logo for the award is a box , we wanted to play on the mystical and magical part of the it – like “Pandora’s box”. We ended up building a small box with a lamp inside. It was opened as the final winner was announced, and by the help of reflecting elements inside as well as in the room, smoke and sound effects (by Medvind Productions) the box light the room. Thanks to Racecar, animations “flew” out of the box and on to the screen, making it look like digital confetti.

I love working conceptual like this, and I had the best time collaborating with Nina!

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So in the spirit of sharing stuff I will now present an idea to you all. This is actually a business idea I’ve been working on for quite some time, and I have realized that in order for this to see the light of day I need a partner and a companion to help me. Make Room is an idea for a kind of design-hub in Oslo, and as the name indicates this is an initiative to make room for young designers and creatives. The idea is to have a space that combines a workshop area, a material library, and a social arena. I presented this idea for Oslo SpaceCollective on monday, and it really feels like theres a lot of people interested in seeing this come to life in Oslo now. Take a look at my presentation after the jump and if you want to make this happen with me, please contact me at juliaedin@gmail.com

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Last weekend I spent walking around in wonderful Berlin, just absorbing the creative lifestyle, the big buildings and dining in great restaurants. A big bonus to the trip was staying at the cool hotel Michelberger. Even before we arrived, my expectations to the hotel was set high, based on the impression of the floating space shuttle with weird animations on their webpage. But the weird and cute didn’t disappoint in real life either… they where hidden all over the hotel as small messages on the shampoo bottle, by playing The Big Lebowski over and over again in the hallways, and by their minimal, raw and young interior design. The only thing that didn’t deliver was the service – which at times felt a bit arrogant. But Michelberger is definitely a great place to stay if you want to have a unique experience in a hotel, at the same times as you get to visit the great city of Berlin.

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For those of you who follows PlayMeDesign on facebook or twitter – you probably seen me writing about participating in Global Sustainability Jam this weekend. Not only did I have a lot of fun, collaborating with a group of amazing people – but we managed to create something I am really proud of.

We wanted to create a service that rewarded the walkers, and encouraged them to choose walking over car or taxi also by night. Walking in the dark, especially in places like a dark ally or a park, (we have called these places blind spots) might feel unsafe and uncomfortable. We designed a service called PopSpots; by the use of your cell phone you can activated your surroundings and make it fun, playful and safe to walk at night.

Press read more to learn more about our idea, and to see the entire presentation.

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