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Posted on January 30, 2012 / by Julia  


blablabla inspiration technology

During this weekend I finally found the time to see the documentary PressPausePlay, and strongly recommend you to do the same! PressPausePlay is about the digital revolution, and how this affect the creative industry. The documentary raises important questions about how the digital revolution has gives all of us the unlimited opportunities to become creators of our own music/movie/design – all you need is a computer and the right software to distribute it on a international scale (thanks to internet). But what will happen to the true talent when everyone is allowed to be a director? Will quantity of creativity and self expression be more important than quality? Is this the death of elitism? PressPausePlay is mainly focused around the music industry, but the subject can easily be adapted to other creative fields such as design, movie production, animation etc.

After seeing PressPausePlay I was left with more questions than answers, and with a bit of a concern for the creative future. I believe this movie is not only highlighting an important aspect of the time we are in, but I think we will look back at this movie in a couple of years as some kind of milestone to what will come. There is no doubt that the digital revolution has changed the way «ordinary» people are creative, but what is really interesting to me is how we as « creative professionals» will adapt and respond to this.

Under you can see the entire movie, and if you’d like more information ( or to see the interactive version)  please visit