People that know me well will probably be a bit surprised that i am writing this post.. Why? Well, lets just say I’m not the typical norwegian that loves to do cross country skiing. In fact I am not even that big of a fan of snow… But anyway, Åsnes has for over 90 year produced skis to the Norwegian people and now they have expanded their lines with a clothing’s collection as well. Even though I don’t love to ski, I must admit that I love the photo shoot for their products. The photos clearly plays on the Norwegian romantic nationalism from the ’40- ‘50s – kind of like the Norwegian version of Mad Men. More pictures after the jump!